{"id":137,"date":"2015-03-27T15:26:13","date_gmt":"2015-03-27T21:26:13","guid":{"rendered":"http:\/\/www.managerjs.com\/blog\/?p=137"},"modified":"2015-03-27T15:26:23","modified_gmt":"2015-03-27T21:26:23","slug":"branding-is-a-mistrusted-craft","status":"publish","type":"post","link":"https:\/\/www.managerjs.com\/blog\/2015\/03\/branding-is-a-mistrusted-craft\/","title":{"rendered":"Branding is a mistrusted craft"},"content":{"rendered":"<p><span style=\"text-indent: 19px; background-color: rgba(255, 255, 255, 0);\"><span style=\"-webkit-text-size-adjust: auto;\">You need to see the value that other roles provide. Some developers routinely downplay the intelligence and importance of other roles (like marketing). If you are guilty, try to learn respect for their craft.<\/span><\/span><\/p>\n<blockquote><p><span style=\"text-indent: 19px; background-color: rgba(255, 255, 255, 0);\"><span style=\"-webkit-text-size-adjust: auto;\">[The client], meanwhile, confessed he\u2019d previously dismissed branding as \u201csome kind of trickery,\u201d but that since starting work with Ideo, he had begun \u201cto appreciate it as its own craft\u201d\u202f\u2014\u2009a clarifying process, and a tool for doing good.\u00a0<\/span><\/span><\/p><\/blockquote>\n<p style=\"text-align: right;\"><span style=\"text-indent: 19px; background-color: rgba(255, 255, 255, 0);\"><span style=\"-webkit-text-size-adjust: auto;\"><a href=\"https:\/\/stories.californiasunday.com\/2015-04-05\/death-redesigned\">Death, Redesigned<\/a>. Jon Mooallem<\/span><\/span><\/p>\n<p><span style=\"text-indent: 19px; background-color: rgba(255, 255, 255, 0);\"><span style=\"-webkit-text-size-adjust: auto;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"text-indent: 19px; background-color: rgba(255, 255, 255, 0);\"><span style=\"-webkit-text-size-adjust: auto;\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Appreciate other disciplines as having their own craft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[6],"tags":[31],"class_list":["post-137","post","type-post","status-publish","format-quote","hentry","category-executive","tag-professionalism","post_format-post-format-quote","wow fadeInUp","entry"],"_links":{"self":[{"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":2,"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":152,"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions\/152"}],"wp:attachment":[{"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.managerjs.com\/blog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}