An interesting and short article went over the predictable labor shortage caused by the difference between the sizes of the Baby Boomer and Gen X population groups. It talked about Employment Branding.
The technical term is “Employment Branding,” and it’s how companies woo top talent. They showcase their company culture, values, benefits, perks, executive team, staff members, business mission, and anything else that will make a great candidate want to work for them instead of their competitor.
… Google, Zappos, Amazon, and Facebook aren’t the only hot employers on our planet. They’re just the ones that embraced Employment Branding when others didn’t. But soon, we’ll be seeing companies of all shapes and sizes strutting their stuff in hopes of catching our eyes. It’s going to be a great year!
Has this been true for you? I know I talk up our unique workplace — especially for top candidates. How prominently has “Employment Branding” featured in your recent job interviews?
